How to create a social media and web strategy

In any digital strategy, it is necessary to carry out a content marketing plan.

This consists of creating and distributing relevant content for clients and potential clients, with the aim of attracting them with our news of interest and thus achieve reach, diffusion and traffic to our platforms and thus be able to generate affiliation to our brand. However, it is a way to retain existing customers and try to trick them into our previously studied digital strategy that leads to a path that leads to buying the services / products that our brand offers.

What is a digital strategy?

A digital strategy has different purposes according to the objectives you want to achieve, including publicizing your brand or product, generating new audience, potential new clients and getting as many sales as possible. A digital strategy must be based on a sales process, from the attraction of the client to the moment it passes to make the purchase, focusing on each moment of the client and performing the pertinent actions for the client to continue that process.

The creation of digital content is fundamental for current online businesses, both to create an online store or for a website that offers services, these visitors will be trafficked to the Web and will go to the conversion stage trying to convert them in to customers. In addition to working directly in different media, you must make a strategy in social networks and increase day after day a solid online reputation of your online business and/or online brand.

How to make a digital strategy

The ideal digital strategy for social networks is not easy, it requires to study, prepare and execute. However, the customer service, impact and popularity that your brand and/or business will gain will make this dedication very profitable.

You must be careful with the content that you expose in social networks. It needs a strategy behind that is relevant for your consumers and also that it contributes a unique value. So to make a correct strategy in social networks involves loyal customers who buy recurrently

Who do I go to and how should I do it?

- Men and women.

- Married / Single

- Age range: Young, middle-aged, elderly.

- In what country or in which region are they located?

- What tastes and other characteristics

- What habits and 'hobbies' have

- What kind of income they have and what they spend it on.

- What they work and what they spend their free time.

- What needs and problems may have.

Where do I find this client and how do I connect with him?

- Google & Web search

- Social networks

- Messaging applications

- Websites: Amazon, eBay

Taking decisions

In a digital strategy it is important to make the right decisions, for this you must take into account the following factors and ask yourself a series of questions to be able to define the correct strategy:

- How to show my business, my products and services

- Do I need a website of my own or do I show my products / services in another place?

- What is my best product / service?

- How do I sell this product / service?

- What needs does my product / service cover?

- What competitive advantages do I offer?

- In what territory will I sell this product / service?

How to make a strategy in social networks

In order to make a good strategy in social networks you have to give much importance to the ‘Content Marketing’, Content marketing can help you to improve your SEO positioning and ROI (return of investment)

The first thing you need to do is to improve your content on your website, improve the descriptions of the products and choose good quality images. Take your time and create complete and detailed descriptions including all information that can get the interest to your consumer online.

Selection of social networks and diffusion

In what social network should my business appear?

. Instagram: Branding. Exhibition of products. Visual experiences

. YouTube: SEO Branding and Positioning.

. Facebook: Brand promotion and construction channel. Debates and direct.

. Twitter: Branding, Customer Service & Media.

. Linkedin: Networking and Corporate communication.. Google+: Increase SEO positioning and Web traffic. Gmail connection

. Pinterest: Exhibition of products. Enhance sales.

Which language should I use to communicate and in what tone should I do it?

. School language.

. Street language and modern slang.

. Close and friendly language.

. Professional language

How can I connect and perform with new audience?

. Monthly hiring influencers

. Sporadic collaboration in social campaigns.

. Making contests.

. Affiliation programs.

Connect web content with all social networks

It is a must to incorporate and inform in all communication channels about the product, content or services in social networks:

1. Website and/or Blog.

At the top or bottom of the page.

In the sections of each page or article.

In downloadable content.

2. Mail and email newsletter.

- At the signing of the emails.

- In the Newsletter.

3. Social networks

- In the BIO of each profile.

- publications

- In profiles of collaborators, workers, etc.

Each social media strategy will entail different answers depending on the market niche you are targeting: If you sell products or services, which ones you sell, what type of client is your target and knowing what are your objectives.